Thursday, January 13, 2011, 10 am Pacific, 11 am Mountain, noon Central, 1 pm EST, 2 pm Atlantic, 7 pm Zurich, 8 pm Istanbul
Social Media for Job Search and Career Management
Social media and social networking are increasingly important resources for creating and nurturing relationships, job search, and career management. In talking with career professionals and job seekers, I find many struggle with where to start and how to integrate social media into their search (or, in the case of career pros, into their work). This conversation will give you an overview of social media and its applications, the top three social networking sites (LinkedIn, Twitter, and Facebook), and a few of the ways they can be used to enhance the job search and career management process.
Shahrzad Arasteh is a holistic career counselor and founder of Career Consulting Services. For more than 10 years, she has helped career seekers from diverse backgrounds, education levels, and career stages identify and reach their goals and dreams. Shahrzad has worked in private, public, and non-profit organizations, and has served as the director of career services at a liberal arts college. She provides training and career and professional development services to individuals, groups, and organizations. Her areas of interest and specialization include career exploration and transition, assessment, effective career search planning and strategy, and meaningful/encore careers. Passionate about serving as a resource to her colleagues, she recently presented social media workshops for career professionals through The Maryland Institute for Workforce Excellence.
Shahrzad has an M.A. in Clinical Psychology and is a Certified Professional Résumé Writer, Myers-Briggs Type Indicator® Practitioner, and Global Career Development Facilitator. She currently serves as a board member for the Middle Atlantic Career Counseling Association and is a member of the National Career Development Association, Professional Association of Résumé Writers and Career Coaches, and Anne Arundel Society for Human Resource Management.
Exercise: Branding Yourself through Social Networking
LinkedIn, Twitter, and Facebook each have a limited number of characters you can use to write your brief (one-line) bio or branding/professional statement. This means you—and your clients—will be using just a few words to convey the essence of who you are as a professional. Think of your identity as a career professional, your areas of expertise and interest, and your ideal clients. What would you say in 160-170 characters (typically about 15 words or less) to convey these to the reader? Write down either a statement or a series of keywords (e.g., Career Counselor | Speaker | Trainer | Certified Professional Résumé Writer) that reflect them.
For this exercise, it is also helpful to think about your goal. Depending on the primary audience you would like to reach, their needs, and the language they would likely use to articulate their need or search for a professional with your skills and experience, you might modify this section so it clearly speaks to them. Don’t worry about crafting the perfect statement/words at first. Simply write down some of the words and sentences that capture what you want to share and keep refining it until it is a clear and concise statement that resonates with your ideal audience.
Opening Instructions for Listeners
Before we begin, here are a few instructions for listeners:
- If you have a question, press 5* on your phone.
- Directly after the interview, be sure to fill out the evaluation linked to your call-in instructions, especially if you want to earn CEUs.
- Please register at least 24 - 48 hours before the interview so we have time to send out the call-in information.
- If you'd like to listen to more of these tele-interviews, and your organization is not currently a subscriber, contact me with someone I can talk with about subscribing your organization so you can listen for free (except for the cost of your distance provider). Email info@ careerwell.org or call 415.312.4294.
This is Dr. Sally Gelardin with Careerwell Tele-Interviews. Our guest today, Shahrzad Arasteh, is a holistic career counselor and founder of Career Consulting Services. She blends technology skills with a love of nature. A recent workshop she conducted was entitled "Linked In or Locked Out" and an upcoming workshop is a "nurturing retreat for women, ..." to be held at a spa and retreat center. My first question to you, Shahrzad, is how do you combine these two seemingly opposite approaches - holistic and technical?
- Starting with a brief overview of social media and social networking, why are these important for job seekers and career professionals?
- How does someone get started with social media? What are two or three of the top sites to consider? (Slides 6 & 7)
- How can we guide clients on presenting themselves online? For example, how might they prepare an effective bio/profile for a social network site? (Slide 7)
- How do you present yourself online? How does your website relate to your presence on social networking sites?
- In your exercise, you ask listeners to write a 15 word branding statement. What is your branding statement? Why is that important?
- Would any listeners like to share their branding statment and ask for feedback?
- How important is your photo on your social networking sites?
- What are some additional tips that are important to keep in mind in using social media?
- How do you use these sites to enhance your job search/career management? What are a couple of specific tips we can take away? Let’s start with LinkedIn. (Slides 8 - 11)
- What are a few ways they can use Twitter? (Slides 12-19)
- Can Facebook be used for job search and career management? (Slides 20 - 22)
Thank you Shahrzad, for explaining the differences between the three top social networking sites and how we can use them most effectively for career development.
Next Thursday, on January 20, Murray Mann & Rosemarie Bombela-Tobias will discuss Multicultural Best Practices for Coaches, Career Services and Employers.The following week, on January 27, Janet Wall will talk about how free technology tools will help give you a web presence, collaborate with others, create videos without a webcam or camcorder, and make a podcast. Until next week, this is Dr. Sally Gelardin with Careerwell Tele-Interviews.